36 % of product launches fail to hit their two-year forecast projections. With so much riding upon a successful product launch, ERS has created BLUEPRINT® to help customers maximize launch market share and product success. BLUEPRINT®, a launch framework and training program designed to align the strategic and tactical plans of key functional areas (sales, marketing, med affairs and market access) across the customer adoption curve. The customer adoption curve moves customers rapidly through an actionable product adoption sequence by addressing key commercialization milestones beginning with awareness, audition, assessment, amplification, and adoption. In the BLUEPRINT® framework, each functional area has a specific role and interconnected role to play, and thus helps overcomes the traditional silo mentality, where functional areas aren’t working in concert.
Watch this brief educational series below: